How To Do Keyword Research For Google Ads?

How To Do Keyword Research For Google Ads

Most people find plenty of articles out there on how to do keyword research for Google ads? In fact, it is correct. Choosing the best keywords for a blog post or for Google ads can be hugely valuable to your business and earnings. Unfortunately, most keyword research results in a forgotten spreadsheet somewhere. So often, I started to research; however, I did not finish something in the process. I even delivered keyword research reports to clients and struggled to help them do something based on those results.

How To Do Keyword Research For Google Ads

So, instead of trying to describe the perfect keyword research process, this article will give attention to keyword research used to launch and run your Google Ads campaigns. Let’s start!


As I said, the purpose of this article is to accomplish some keyword research that you’ll actually use. For this, I’ll cut corners to increase the whole process. The main difference with most articles is they are SEO-oriented. When you’re doing keyword research for SEO, you consider keywords worth investing time and resources into. You look for keywords with ranking value and make an effort to narrow that list right down to those inside your current potential and resources. So, with SEO, the goal is to get as much relevant traffic to your site as possible. To write SEO-friendly blog posts or Amazon review content, you need to choose a proper keyword for it.

SEMrush is something that can help you to choose the keywords. It is a paid tool, but it works so well. But if you can’t afford to buy this tool, you can use some free tools online for research keywords. After selecting keywords, you can write guest posts, press release content for business, review content, etc.

Google Ads clicks aren’t cheap, so not enough to get relevant traffic; you should drive buyers to your site. Therefore, keyword research for Google Ads aims to examine a subset of all possible keywords that contain the best potential ROI. Let’s look into some of the distinctions between several types of keywords.

Now, let’s dive deeper into each of these search terms to be accepted for google ads.

Set up Google Ads campaigns

So far, I’ve found the most interesting transactional searches for my store and sorted them into closely related groups. The next step is to carefully turn this spreadsheet right into a genuine Google Ads campaign. There are several things you must decide:

  • what campaigns and ad groups are you going to create?
  • What keywords and match types will you use?

Here are some ways to help you create your decision:

Plan separate campaigns for:

  • Name of your brand (s)
  • Your competitors’ brands
  • Other brands and products you sell
  • General keywords
  • Different countries and languages

Create separate ad groups for:

  • Miscellaneous issues (don’t mix keywords related to refrigerators and freezers)
  • Different intentions (people looking for discounts or looking for product specifications)
  • They are just guidelines; you don’t need to follow them. You can go even more: single keyword ad groups or huge ad groups.
  • But try to limit the number of keywords in each ad group. Otherwise, it will be challenging to set up advertising that answers questions that users may have.

Keyword expansion

Most people think keyword research is done immediately after a campaign is launched. However, in Google Ads, critical word research only starts when you truly begin. Because if you’ve set up your campaigns correctly, new keyword variations will continually flow into your account. I really do this using modified broad match keywords; they generate a constant blast of new keyword ideas. (Avoid the broad default match if you are just getting started)

Both are options for increasing traffic: new exciting and highly relevant keywords, but you’ll also find tons of keywords to add to your negative keyword lists.

Maybe there are lots of keywords in a single ad group, and you want to break it right down to write your ad and send those visitors to a landing page that’s even more specific. The referrer because of this information is the Search Terms report in the Keywords section of your Google Ads account:

  • You may get these reports at the account, campaign, or ad group level.
  • If you spend lots of time doing keyword research before starting your campaign, you do not have much work to keep an eye on for new keywords.
  • But if you quickly skipped the steps above, ongoing campaign optimization gives you far more work to do.

Keyword Research Tutorial For Google Ads Campaigns and PPC Advertising Campaigns

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We went from vaguely understanding to identifying the most effective keywords and incorporating them right into a Google Ads campaign through these several processes discussed above. When you proceed through this process, you also frequently get many new ideas like services and unknown calls. So, this is how you can research keywords for google ads.

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