Guest posting is a great step in driving traffic to your site and creating backlink profiles. It is one of the most important parts of thinking strategically and getting to know your audience.
How to Write a Guest Post Pitch?
You need to consider both the blog that your audience is submitting to and the target reader. In this article, we will discuss some steps on how to write a pitch for guest posts.
Here are the steps to write a guest post pitch
Choose your target blog
The first step on the guest post pitch is to choose your target blogs. Through this, you will get some ideas about the style, content, and ideal audience. That will help you from wasting your time on publications. Sending guest post pitches is very important for your traffic.
First, you can take ideas from the blogs you read or the business where you shop now. Also, you can be ready to give your best work to write the publication of your choice. So, first, write an SEO-friendly blog post.
To write SEO-friendly content, you need to research a keyword first. SEMrush can be a great option to research keywords. Though it is a paid tool it can work well. There are also some free tools available online, you can also use them.
Moreover, blogs and businesses that overlap with your audience can stay with you for a long time. That means guest post pitches are not necessarily for a one-time deal. It carries more job offers due to guest posts or brands.
On the other hand, searching other blogs like yours can be mutually beneficial. Other new or short-term bloggers are also interested in guest posting opportunities.
Research your target blog
Start researching by creating a shortlist of blogs for your guest posts. You can find your suitable blog site from here. You can also start working there if you are familiar with your targeted blog. That’s why you need to know a blog as a reader and also as a writer.
First, check if there is any information about guest posting on the site. You can follow them by adhering to their pitch on your target blog.
Next, check their documents and find out if you can fill in any gaps in their content. Offer your target blog to meet what they currently have to offer. In that case, show your skills in the subject that makes the audience of the blog interested. You should check your post length, images, tone, and style to be in control of your niche.
As a guest poster, you will probably be able to bring some of your unique voices to your post. But your target blog needs to match your work with your overall content strategy.
In that case, when the sites reach you, you can get the opportunity to post guests. At this point, you should always be ready to work with the target blog.
Get an idea of one or more topics
Any time, your target blog will want to hear your pitch. For this, you need to pitch some concept ideas.
In this case, you can use the gaps that you have found in the archives. Or you can write about other things related to your niche. You can also write an Amazon review content or press release for new business.
You can select topics with high-volume keywords to make your pitch acceptable. This can encourage your target blog to accept your pitch. Since a well-adapted post will gently help drive traffic to their site. Connect a new spin without repeating the same information in your post.
It is good to have an idea of multiple topics to pitch in the target blog. Thus if they reject one, there is a chance to take the other. Your rejected idea can create a ‘pool list for future guest post submissions.
Write a summary of each concept
You will need to write a summary for each topic you want to choose. The description must contain:
- The title or title of the post
- An SEO keyword
- Appropriate ‘anchor text’ and URL
- Summary of the post
The summary of your poster will give a broad look to your post. Start with a brief description of what it will cover. You can specify which brand, product or service feature you want.
Submit your topic idea
Finally ready to send your pitches to the target blog for approval. Your pitches must be clear and readable. For that, you can apply a suitable format. For example –
- First Title: You can give an overview of the post with keywords and anchor text.
- Second Title: An overview of the post with keywords and anchor text. Then include a summary of any important aspects of the post.
Guest Posting at Scale: Get Tons of High Quality Backlinks
You can include some personalized thanks with someone reading your pitch. Showing you agree and being easy to work with may make you more desirable as a guest poster.
It may take some time to hear back from your target blog, especially on large sites. So hopefully they will respond to you quickly.