Keyword research is one of the most effective parts of any digital marketing strategy. Keyword research can help your web to create new ideas for content or drive more organic traffic. You can choose the right keywords for your content using Semrush’s Magic Keyword Tool. SEMrush is an effective tool to research keywords.
How to use Semrush Keyword Magic Tool?
By selecting keywords from this tool, you write anything you want such as a press release, blog post, Amazon review or for Google ads, etc. To make an SEO friendly blog post, it is an important task to research keyword
So in this article, learn how to use the Semrush keyword magic tool to increase your site’s ranking.
Start with your seed keywords
Just enter a keyword for analysis in the search bar. This keyword is your seed keyword. You can select your database here. From your seed keywords, the tool will create a complete list of all the terms. Your seed may display multiple keywords in the table, depending on the popularity of the keyword. To the left of the keyword is a group of keyword magic tools.
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Set match modifier
The Magic Tool has a few modifiers that you can use to get more results from your seed keywords. You can choose a broad match, phrase match, exact match, or related from your seed keyword.
Broad Match: This is the default setting that displays keyword ideas related to all forms for seed keywords. This modifier provides the most amount of keywords.
Phrase match: It delivers keywords in different orders in the same size as seed keywords. This excludes -ing, -ed, -s, etc. at the end of your seed keywords from your results.
Exact match: All keyword concepts for this form appear in the same format and the same order as the seed keywords.
Related: It shows keywords defined by similar search engines related to your seed keywords.
Filters for keywords in question
One of the ways to refine your search is through the question option.
Query-based keywords play a vital role in planning search marketing. This is a great way to create ideas for your blog posts, targeted snippets, and more. Type in your seed keyword and hit this button to see the keywords in the form of questions.
The most common questions to write about a topic are: where, how, when, what way, what is the difference? All such query searches can be a great source for SEO-centric content.
Search for keyword groups
You can explore subtopics related to your seeds using keyword groups. Exploring these groups can help you target your content and ads to specific customer needs. Each group contains subgroups with new related keywords, including each level.
Use groups to identify niche issues and generate ideas for PPC promotion groups. The total search volume for a group is selected by volume instead of by number above the group table.
Search for keyword subgroups
If you need more keywords for your niche, you can explore subgroups within groups.
Here you can see the total number of keywords and the total number of searches. These work more like groups and provide more keywords. You can hide a subgroup with the existing eye icon in the subgroup.
In the subgroup, you enter your seed keywords. You can explore your first-level group, second-level subgroup, and third-level subgroup. The keywords found in this tool create a PPC campaign around groups. However, you may want to explore subgroups to get a set of hyper-specific keywords.
Total volume and average difficulty
Through the different groups, you will see the total volume and the average difficulty metric. Total volume represents the combined average monthly search volume of keywords. The average keyword of the group terms shows the average difficulty.
This will help you understand how much traffic you are getting and how your website will rank for that group. Keywords with higher overall volume and lower average difficulty are more valuable for overall marketing or SEO effort targeting.
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Look for SERP features
One of the great features of the Keyword Magic Tool is the SERP feature. SERP features allow you to filter the list of keywords and identify the right keywords. These SERP features include instant answers, news, site links, reviews, videos, images, and more.
Once your website approves by Google, you can choose your content for featured snippet results. Therefore, you can take the results of specific knowledge graphs by including filters.
You can add multiple SERP attribute filters at the same time to trigger multiple results in SERP. It will be easier to compete on the results page with SERP features.
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Export your selected keywords
Once your keywords have been identified, you can select them by ticking the box for each keyword. There you can transfer from Semrush as a list in a keyword manager. You can also export them to a spreadsheet file.
Finally, you are ready to start creating content with the selected keywords. Make sure the keywords you choose provide value for your audience and increase traffic to your website.