How to write a press release for a new business?

A good press release always plays a big role in increasing the traffic of your business. But the most important thing before writing a press release is to research keyword. Choosing a perfect keyword is so important for writing SEO friendly blog post, guest post, Amazon review or Google ads.

Attracting customers is a necessary step for your business. In that case, you can increase the business traffic by writing a press release. Although at first, press releases can be difficult to do properly. However, you can easily write a press release by following our guide.

Let’s find out how to write a press release for a new business.

Table of Contents

Here are the steps to writing a press release

1. Choose a template

Follow a guide to make press release writing quick and easy. Now understand the press release format by choosing an example. A template makes your job easier. Then add relevant information to your format.

2. Include a company logo

Add your company logo to the top corner of your press release. A logo also contributes to brand recognition. It also gives your customer an idea of who you are and what you do. It can create coverage once your logo becomes well-known. It makes your press release more professional.

3. Write a great title

The title of a press release should be interesting that grabs people’s attention. It should be newsworthy and consistent with your news. The title of a press release may begin with a conflict statistic. So the readers become interested to know the details by looking at the title.

SEMrush is an excellent keyword research tool that can also help you to choose a title. Though there are some other free keyword research tools available online that can also help you.

4. Add contact information

Media outlets work to make it easier to create or produce written content about your organization. In that case, they may have additional questions after reading your content. So, submit your information for communication at the top of each media publication. Here provide the name, phone number, and email address of an executive of your organization.

5. Add date and place

The press release contains the date and place of publication of the news. This information is usually contained in a city and state where the disclosure occurs. The place where the news comes from is often identified with the city. So add the appropriate date and place to your press release.

6. Compose an antique lead

An antique lead plays a vital role in media coverage. It tells if there has been any breaking news or updates. In that case, the first sentence and paragraph of your press release are very important. So focus on the most valuable point to create a good lead.

7. Write the body

You need to give completely accurate information about the story of your press release. You need to include all the information about who, what, where, and when in the story you mentioned. Be sure to prioritize the most important information in the first paragraph of the article.

8. Choose a quote

Quotes have an interesting effect on news articles. So be sure to include these in your press release. You can include a statement about how it solves problems with a new service. Quotes can work by adding something new to the story. When writing a press release, think about the quotes in a news article.

9. Add About to the boilerplate

You need to include some basic information about your organization in your press release. Here you can mention who founded it, by whom, what your organization will do, and any awards or special achievements.

10. Add the last note

Hash symbols indicate that the document is finished. This is a short recent notation that looks like #. This indicates that there will be no more copies of the release. It only stays on the last page and indicates to the reader that the release is over.